Adidas is one of the most powerful sports brands in the world and has been at the heart of football kit manufacturing since the 1970s.
The German multinational was founded by Adolf Dassler and has grown into one of the two dominant forces in global sportswear alongside Nike.
When it comes to football, Adidas has arguably the most impressive portfolio of sponsored clubs and national teams on the planet.
They supply the official ball for the FIFA World Cup, the UEFA Champions League, the UEFA Euros, and from 2025/26, the Premier League too.
Adidas organises their football sponsorship into a clear pyramid structure, with an elite group at the top that currently includes Real Madrid, Bayern Munich, Manchester United, Arsenal, Juventus, and Liverpool.
Below that are local elite clubs, big clubs, and standard clubs across the globe.
Today we look at 20 of the most popular soccer teams sponsored by Adidas, covering both clubs and national teams.
1. Real Madrid
Real Madrid are one of the soccer clubs with the most trophies in history, and their partnership with Adidas is one of the most valuable in world sport.
The two parties have been working together since 1998 and in 2019 agreed a landmark deal worth €1.1 billion running through to 2029.
That deal currently earns Real Madrid around €132 million per season from Adidas, making it one of the most lucrative kit sponsorship deals in football.
Talks over a further extension are already underway, with reports suggesting the figure could rise even higher to reflect the club’s enormous global commercial growth.
2. Bayern Munich
Bayern Munich are one of the best soccer teams in the world and one of Adidas’ most important elite-level partners.
Bayern signed a €900 million deal with Adidas in 2015 worth around €60 million per season, running through to at least 2030.
Adidas supplies not just the iconic red home kit but also the away, third, and special kits including the famous annual Oktoberfest jersey.
The relationship between Bayern Munich and Adidas is one of German football’s most enduring commercial stories.
3. Manchester United
Manchester United signed one of the most talked-about kit deals in football history when they agreed a ten-year partnership with Adidas in 2014, beginning with the 2015/16 season.
The deal had a guaranteed minimum value of £750 million, replacing Nike as the club’s global kit partner.
Man United are one of the richest soccer clubs in the world and their global fanbase makes them one of Adidas’ most commercially valuable assets.
The three stripes have appeared on some of the most iconic United kits of the modern era.
4. Liverpool
Liverpool returned to Adidas in a big way in August 2025, agreeing a ten-year kit deal worth a guaranteed minimum of £60 million per season beginning with the 2025/26 Premier League season.
The deal replaced Nike as the club’s global kit partner, reuniting Liverpool with Adidas after a previous partnership that ran from 2006 to 2012.
Liverpool are one of the most supported football clubs on the planet and one of England’s most decorated sides, with six European Cups to their name.
Having them back in Adidas kit is a major statement for the German brand’s position in English football.
5. Arsenal
Arsenal fans were thrilled when Adidas was announced as the club’s new kit manufacturer starting from the 2019/20 season, replacing Puma after a five-year deal.
Arsenal are one of the best soccer teams in London and one of Adidas’ elite-level partners globally.
The two parties later agreed an extension running to at least 2030, cementing a long-term relationship between one of England’s biggest clubs and one of the world’s biggest brands.
Adidas has produced some of the most celebrated Arsenal kits of recent years, with the iconic bruised banana away shirt becoming an instant fan favourite.
6. Juventus
Juventus and Adidas have been partners since the 2015/16 season, with the German brand taking over from Nike to kit one of Europe’s most storied clubs.
In 2018, the two parties agreed an extension worth over €400 million running through to 2027.
Juventus are one of the most recognisable clubs in world football, and their iconic black and white stripes have been a canvas for some of Adidas’ most creative designs.
The Old Lady has won multiple Serie A titles and reached two Champions League finals during their time in Adidas kit.
7. Ajax
Ajax and Adidas have shared a relationship dating back to the 2000/01 season, with Adidas officially becoming the primary kit supplier from July 2009.
The Amsterdam club are one of the most historic names in European football, having won four UEFA Champions League titles, and their iconic red and white shirt in Adidas colours is one of the most recognisable in the game.
Ajax are currently classified in Adidas’ big club tier, where they receive custom-designed kits that reflect their unique identity.
The partnership keeps Adidas at the centre of Dutch football at the highest level.
8. AS Roma
AS Roma rejoined the Adidas family from the 2023/24 season, ending their deal with New Balance.
It is not Roma’s first time with Adidas — the German manufacturer kitted the Giallorossi previously between 1991 and 1994.
Roma are now classified as a local elite club in Adidas’ sponsorship structure, meaning they receive unique kit designs and are supported at a high level within the brand’s football portfolio.
AS Roma are one of the soccer clubs with most debts but also one of the most passionate and widely supported clubs in Italian football.
9. Boca Juniors
Boca Juniors are one of the biggest and most passionate clubs in South America, and one of the most recognisable names in world football.
The Buenos Aires giants partnered with Adidas in 2020 and signed a deal running until at least 2030.
Boca are classified as a local elite club in Adidas’ structure, meaning they receive custom-designed kits sold primarily in Argentina.
Their famous blue and gold colours in Adidas kit have been worn during some memorable Copa Libertadores campaigns.
10. Argentina
Argentina are one of the best national soccer teams in the world and the current FIFA World Cup holders.
The Albiceleste are one of Adidas’ most commercially valuable national team partnerships, and that status grew enormously after their 2022 World Cup triumph in Qatar under Lionel Messi.
Adidas launched Argentina’s three-star home jersey on December 26, 2022, and it sold out within minutes globally.
Heading into the 2026 World Cup as defending champions and one of the tournament favourites, Argentina in their Adidas kit will be one of the most-watched sides in North America.
11. Germany
Germany and Adidas are arguably the most iconic national team and kit brand partnership in football history.
Adidas has kitted the German national team since the post-war era, and the relationship between the German brand and the German football team runs far deeper than a simple commercial deal.
Germany wore Adidas when they won the 1954, 1974, 1990, and 2014 World Cups, making those shirts some of the most iconic in football history.
The current Germany deal runs through to 2030, and Die Mannschaft continue to be one of Adidas’ flagship national team sponsorships heading into the 2026 World Cup on home-ish soil in North America.
12. Spain
Spain and Adidas have been partners for over 35 years, making it one of the longest-running national team kit deals in international football.
The German brand extended their deal with the Royal Spanish Football Federation through to 2030, after the original agreement had been set to run until 2026.
Spain won the UEFA Euro 2024 title in their Adidas kit, with Lamine Yamal and a new generation of Spanish talent making the tournament their own.
Heading into the 2026 World Cup as European champions and one of the genuine favourites for the title, Spain in their Adidas kits will be one of the most compelling storylines in North America.
13. Japan
Japan is one of Adidas’ longest-serving national team partners in Asia, with the German company kitting the Samurai Blue since 1999.
The Japanese national team had one of the best kits at the 2022 World Cup in Qatar, manufactured by Adidas.
Japan have become one of the most exciting national teams in world football, regularly qualifying for the World Cup and producing players for the biggest clubs in Europe.
Their 2026 World Cup campaign in North America will again be played in Adidas, continuing a partnership that has produced some genuinely brilliant kit designs over the decades.
14. Mexico
Mexico and Adidas have been partners since 2006, making 2026 the 20th anniversary of their relationship.
The partnership was renewed in 2019 extending it through to 2026, and further renewal discussions have continued to keep the relationship going.
Mexico are CONCACAF’s most successful country and one of Adidas’ most important commercial partners in the Americas.
The 2026 World Cup is being co-hosted by Mexico, making this arguably the most significant tournament the partnership will ever experience, with El Tri playing at home in front of their own fans in Adidas kit.
15. Colombia
No true football fan will forget what James Rodriguez did at the 2014 FIFA World Cup in Brazil wearing an Adidas jersey.
Colombia and Adidas have been partners since 2011, and the deal was extended through to 2030 to continue one of South America’s most recognisable national team kit partnerships.
Colombia are one of the most exciting teams heading into the 2026 World Cup, with a squad packed full of talent including Daniel Munoz, Luis Diaz, and James Rodriguez.
Their famous yellow Adidas jersey is one of the most iconic in international football.
16. Belgium
Adidas’ deal with the Royal Belgian Football Association began in 2014, just before the World Cup in Brazil.
The partnership was extended and continues to cover both the Belgian men’s national team and the women’s national team.
Belgium have been one of the most consistent national teams in Europe over the past decade, reaching the semi-finals of the 2018 World Cup and featuring regularly among the top sides in the FIFA world rankings.
Their 2026 World Cup campaign in North America will see them in Adidas once again, with Kevin De Bruyne and Romelu Lukaku among the headline names in the squad.
17. Italy
Italy and Adidas have one of the most storied partnerships in international football.
The Azzurri wore Adidas when they won the 2006 FIFA World Cup in Germany, one of the most celebrated moments in Italian football history.
Italy remain one of Adidas’ flagship national team sponsorships in Europe, with their iconic blue jersey — the Azzurro — continuing to be one of the most recognisable kits in world football.
Though Italy did not qualify for the 2022 World Cup, their 2020 Euro triumph under Roberto Mancini showed they remain one of the continent’s elite nations.
18. Sweden
Sweden and Adidas have had a long-running partnership in Scandinavian football, with the Swedish national team wearing the German brand’s three stripes for many years.
Sweden are one of the most consistent European nations in international football, producing a series of world-class players from Zlatan Ibrahimovic to the current generation led by Alexander Isak at Liverpool and Viktor Gyökeres at Arsenal.
Their 2026 World Cup campaign in North America will be one of Scandinavia’s most eagerly anticipated in years, and they will do so wearing Adidas.
19. Flamengo
Flamengo are one of the most supported football clubs in the world, with an estimated 40 million fans across Brazil and beyond.
The Rio de Janeiro giants are classified as a local elite club in Adidas’ sponsorship structure, reflecting their enormous commercial value in the Brazilian market.
Flamengo have enjoyed an incredible run of success in recent years, winning back-to-back Copa Libertadores titles in 2019 and 2022 as well as multiple Brazilian Série A championships.
Adidas supply both their performance and lifestyle range, and Flamengo’s red and black Adidas jersey is one of the most sold club shirts in South America.
20. Olympique Lyon
Olympique Lyon are one of the most decorated clubs in French football and one of Adidas’ premium-level partners in Ligue 1.
Lyon have won seven consecutive Ligue 1 titles and have been regulars in the UEFA Champions League, with their partnership with Adidas covering both their men’s and women’s teams.
The women’s team in particular is one of the most decorated in the history of women’s football, having won the UEFA Women’s Champions League multiple times.
Adidas’ association with Lyon gives the German brand strong visibility in a football market that continues to grow.
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These are just 20 of the hundreds of clubs and national teams that Adidas sponsors across the globe.
From the Spanish and German national teams to the biggest clubs in England, Italy, and South America, no brand is more deeply embedded in the fabric of world football than Adidas.
With the Premier League match ball deal starting in 2025/26, the three stripes are now more visible than ever before.
Check out more football content on the blog, including our breakdown of the clubs with most trophies in football, the best soccer teams in the world, and the best national soccer teams in the world.
