New Balance is one of the world’s major sports footwear and apparel manufacturers; they were founded in 1906 and are based in Boston, Massachusetts.
New Balance is incorporated as the New Balance Arch Support Company as they have a manufacturing presence in the United States and the United Kingdom for the European market.
Their sponsorship cuts across several sports, and they not only involve clubs and teams but also sports individuals. Some of the sports where New Balance has active sponsorship with club sides include American football, soccer, and Basketball, while also sponsoring tennis players and soccer players like Bukayo Saka, Harvey Elliott, Raheem Sterling, Sadio Mané, Timothy Weah.
Here are ten soccer teams sponsored by New Balance.
1. FC Porto
We start from Portugal, where one of the big three teams is kitted by New Balance. FC is one of the best soccer teams in Portugal and one of the most prestigious soccer teams sponsored by New Balance.
FC Porto currently has a long-term deal with New Balance, which they signed in 2018.
The deal was signed in 2018, an extension from the journey that started in the 2014/2015 season.
The relationship between both parties started in the 2014/2015 season, and by the end of the current deal, which will expire by 2028, New Balance and FC Porto would have spent 14 years together.
In France, Lille currently has a deal with New Balance, although the actual details of their engagement are not specified.
New Balance replaced Nike as the kit maker for the former French Ligue Un champions in 2016 on an initial 5-year deal.
When that deal expired in 2021, another extension was signed with a bigger package.
A partnership is renewed in 2021 on a new five-season contract until June 2026, which will see Lille receive four different jersey designs every season.
How long that will continue to happen was not revealed either by New Balance or Lille.
3. Dynamo Kiev
After ending a long-term partnership with Adidas in the 2018/2019 season, Dynamo Kyiv teamed up with New Balance for what was expected to be just the first three seasons.
For the 2023/2024 season, New Balance made three different kits for Dynamo Kyiv with a White home, a Blue away shirt, and a Yellow third kit.
Dynamo Kyiv are one of the top soccer clubs in Ukraine.
4. Cardiff City
At some point, New Balance was kitting two big teams on the British scene as they previously were the kids makers for Liverpool football club in the Premier League and Celtic in the Scottish Premier League.
However, the only British team of note that New Balance kits in recent years is Welsh club Cardiff City.
After ending their deal with Liverpool in 2020, Cardiff City became the first championship club in England that New Balance will be getting after replacing Adidas at the Welsh Club in 2022.
They have the honour of being the first championship side that New Balance will kit since it began as a championship in 2004/2005.
Turkish side Konyaspor only recently joined the New Balance train at the start of last season; although the duration of the deal was not revealed, it is not expected to be long-term for two reasons.
The club’s performances have not been consistent, and should it continue that way and end in relegation, the deal may come to an end.
The second reason is the trend of multiple kitmakers that Konyaspor has had in the last couple of years.
Since 2017, the Turkish side has worn kits from Macron, Hummel, Lotto and Nike.
6. Deportivo Toluca
Back in North America, near the US border in Mexico, Deportivo Toluca left under the armour to find a new balance for their kits.
Deportivo Toluca is the latest club to join the balance train. For 13 years, they were kitted by Under Armour between 2010 and 2023, but New Balance has taken the baton and will continue for the foreseeable future.
7. Red Bull Bragatino
New Balance is not restricted to North America because, over in South America, the manufacturer has a Brazilian Club under their coverage.
The Brazilians technically sent Nike parking after four years of doing business with the swoosh.
Reports indicated that the club was displeased with the kind of kit designs it got and the lack of enough merchandise to sell under the previous kit makers, something they hope will be different under New Balance, who are working with a Brazilian team for the first time.
The deal started In 2022, and aside from the MLS deal with Addidas that covers New York Red Bull, Red Bull Bragatino is the only other Red Bull-owned club not kitted by Nike like its counterparts in Leipzig and Salzburg.
8. Al Sadd
Al Sadd is a Qatari soccer club based in the Al Sadd district of the city of Doha. They compete in the top level of Qatari football, the Qatar Stars League, one of the best soccer leagues in Asia.
Puma has sponsored Al Sadd since 2017, when the German brand took over from local outfit Burrda. The deal between New Balance and Al Sadd started in the 2022-23 season.
It will run for three seasons, with an option to extend it further. Al Sadd 2023-24 home shirt is white with black sleeves that extend towards the shoulders and collar, while the Away jersey is in black and has grey textures.
9. Brisbane Roar
New Balance will not only make kits for the male and female teams of Brisbane Roar for the next couple of seasons.
10. FC Tokyo
Our New Balance journey ends in Japan with FC Tokyo, who joined in partnership with New Balance in 2020 after both parties signed a multi-year deal.
New Balance entered the Asian J-League family trying to boost their presence on the Asian continent, as explained by the General Manager of New Balance Football, Kenny McCallum, who said: “New Balance is thrilled to announce our sponsorship of FC Tokyo. The club has a fantastic story to tell, and we’re excited to be a vital part of that. FC Tokyo is the number one team in an iconic city and one of the most promising sides in Asia.
‘We’re looking forward to creating a range of innovative and high-performance on-pitch products that will capture the true spirit of the team and its supporters.”