One of the major sources of income for a top club is their shirt sponsorship. A lot of companies as businesses pay millions of cash on shirt sponsorship of the top Premier League, La Liga, Serie A, Bundesliga and Ligue One football clubs.
Here are the top 10 most lucrative football shirt sponsorship deals in Europe.
Top 10 Most Lucrative Football Shirt Sponsorship Deals in Europe
10. Paris St. Germain – Fly Emirates (€25m)
PSG emerged as one of the top teams in European football in the last decade. One of the reasons why PSG have enjoyed a meteoric rise was due to their financial power. Their shirt is sponsored by the Fly Emirates.
The Fly Emirates is an airline company based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group. PSG have terminated their 13-year sponsorship with Emirates and sign for Accor from next season.
9. Tottenham – AIA (€28.7m)
The North London club have not won a major title for a while now, but that doesn’t stop them from getting lucrative shirt sponsorship deals. Tottenham’s shirt is sponsored by AIA. AIA Group Limited is the largest publicly listed pan-Asian life insurance, group. AIA signed a sponsorship deal with Tottenham in 2013.
8. Arsenal – Fly Emirates (€31m)
Arsenal are also sponsored by the airline giants. The Gunners signed a shirt sponsorship deal with the Fly Emirates in the 2006/2007 season. They even named their new home stadium as the Emirates Stadium since then.
7. Liverpool – Standard Chartered (€32.1m)
Liverpool’s shirt is being sponsored by Standard Chartered. Standard Chartered PLC is a Bmultinational banking and financial services company based in London, England. Alth6its headquarters are in Londo6; it has over 1,200 branches and outlets across more than 70 countries.
Liverpool’s shirt sponsorship deal with Standard Chartered began in 2010.
6. Chelsea – Yokohama (€36.7m)
Chelsea‘s kit are sponsored by a big Japanese company.
In 2015, The Blues’ secured a shirt sponsorship deal with Japanese tyre company Yokohama. That deal sees the west London side earn €36.7 each year.
5. Bayern Munich – T-Mobile (€42m)
The elite German club are one of the richest clubs in the world. This is partly due to their lucrative shirt sponsorship deal.
Bayern Munich sponsorship deal with T-Mobile is reportedly a staggering 42 million euros, making them fifth on our list of the most lucrative football shirt sponsorship deals.
4. Manchester City – Etihad Airways (€45.9m)
Manchester City emerged as a footballing powerhouse after they were bought by Dubai owners. They also have secured a very high profile sponsorship deal during that time. In a partnership which began in 2015, City earns €45.9 each season from Etihad Airways, and the lucrative sponsorship deal even saw the airline giant acquire the naming rights for Manchester City’s stadium.
3. Barcelona – Rakuten (€55m)
After spending over 110 years with a shirt sponsorship deal, Barcelona agreed to be sponsored by Qatar Airways. The deal was terminated, and the Catalan club landed a top shirt deal with Japanese company Rakuten.
The partnership began in 2017. Barcelona’s shirt sponsorship deal with Japanese electronic commerce and Internet giants Rakuten sees the club earn €55m per year.
2. Real Madrid – Fly Emirates (€70m)
Real Madrid is undoubtedly the most successful European club. They are also among the richest football club in the world. The Spanish giants currently have a shirt sponsorship deal with the Fly Emirates.
The deal is worth 70 million euros a year.
1. Manchester United – Chevrolet (€71m)
The Red Devils are a club with rich history and success. The English club has had so many expensive shirt deals in the past. However, they are currently being sponsored by Chevrolet. Chevrolet is an American automobile, a division of the American manufacturer General Motors.