One of the major sources of income for a top club is their shirt sponsorship. A lot of companies as businesses pay millions of cash on shirt sponsorship of the top Premier League, La Liga, Serie A, Bundesliga and Ligue One football clubs.

Here are the top 10 most lucrative football shirt sponsorship deals in Europe.

Top 10 Most Lucrative Football Shirt Sponsorship Deals in Europe 2021

The following are the estimated current prices of the annual fee of the shirt sponsorship deal of football clubs.

10. Tottenham – AIA (€41m)

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The North London club have not won a major title for a while now, but that doesn’t stop them from getting lucrative shirt sponsorship deals. Tottenham’s shirt is sponsored by AIA. AIA Group Limited is the largest publicly listed pan-Asian life insurance, group. AIA signed a sponsorship deal with Tottenham in 2013.

9. Arsenal – Fly Emirates (€42m)

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Arsenal are also sponsored by the airline giants. The Gunners signed a shirt sponsorship deal with the Fly Emirates in the 2006/2007 season. They even named their new home stadium as the Emirates Stadium since then.


8. Liverpool – Standard Chartered (€43m)

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​Liverpool’s shirt is being sponsored by Standard Chartered. Standard Chartered PLC is a multinational banking and financial services company based in London, England. Although its headquarters are in London; it has over 1,200 branches and outlets across more than 70 countries.

Liverpool’s shirt sponsorship deal with Standard Chartered began in 2010.

5. Bayern Munich – T-Mobile (€45m)

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The elite German club are one of the richest clubs in the world. This is partly due to their lucrative shirt sponsorship deal.
Bayern Munich sponsorship deal with T-Mobile is reportedly a staggering 42 million euros, making them fifth on our list of the most lucrative football shirt sponsorship deals.

6. Chelsea – Three (€48m)

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Chelsea‘s kit are sponsored by British telecommunications company Three.

Back in 2015, The Blues secured a shirt sponsorship deal with Japanese tyre company Yokohama. However in 2015, Roman Abramovich’s side agreed a new kit sponsorship deal with mobile phone network provider Three, with the company reported to offer West London side €48 million a year.

5. Manchester City – Etihad Airways (€51.3m)

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Manchester City emerged as a footballing powerhouse after they were bought by Dubai owners. They also have secured a very high profile sponsorship deal during that time. In a partnership which began in 2015, City earns €51.3 million each season from Etihad Airways, and the lucrative sponsorship deal even saw the airline giant acquire the naming rights for Manchester City’s stadium. They are the second football club with the most expensive shirt sponsorship deal in the Premier League.

4. Barcelona – Rakuten (€55m)


After spending over 110 years with a shirt sponsorship deal, Barcelona agreed to be sponsored by Qatar Airways. The deal was terminated, and the Catalan club landed a top shirt deal with Japanese company Rakuten.

The partnership began in 2017. Barcelona’s shirt sponsorship deal with Japanese electronic commerce and Internet giants Rakuten sees the club earn €55m per year.

3. Paris St. Germain – Accor (€60m)

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PSG emerged as one of the top teams in European football in the last decade. One of the reasons why PSG have enjoyed a meteoric rise was due to their financial power. Their shirt was previously sponsored by the Fly Emirates, however, the Paris club ended their 13-year relationship with Fly Emirates in 2019. Paris Saint-Germain signed a multi-year deal with the French-owned hotel group Accor in 2019. The multi-million dear is reported to be worth €60 million a year.

2. Real Madrid – Fly Emirates (€70m)

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Real Madrid is undoubtedly the most successful European club. They are also among the richest football club in the world. The Spanish giants currently have a shirt sponsorship deal with the Fly Emirates.

The deal is worth 70 million euros a year.

1. Manchester United – Chevrolet (€73m)

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The Red Devils are a club with rich history and success. The English club has had so many expensive shirt deals in the past. However, they are currently being sponsored by Chevrolet. Chevrolet is an American automobile, a division of the American manufacturer General Motors.

Manchester United‘s shirt sponsorship deal with Chevrolet sees them earn a staggering 73 million euros a year.



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